Post by account_disabled on Jan 28, 2024 0:46:55 GMT -5
Does the product suit your own needs Why should you buy this product of all things Customers ask themselves questions like these in the so-called stimulus phase at the beginning of the information search. During this phase, they are particularly vulnerable to promotional activities . At this point, customers are still very undecided about what to do next, so the right commercial at the right time in this phase would make a significant contribution to customer acquisition. Take precautions that are guaranteed to reach your target group.
Even in the stimulus phase, the customer is influenced by numerous endogenous factors . Demographic characteristics such as age, origin or gender of a customer are referred to as endogenous factors . The better you and Europe Cell Phone Number List your company know your potential customers, the better you can adapt your advertising and content to their needs. is referred to as exogenous factors . You can control these as you wish and adapt them to your customers. Which customers might be interested in which products or services How can you convince customers of your goods Answer these questions and create a sales process that suits your customers. The emotional phase The stimulus phase is followed by the emotional, so-called organismal phase of a purchase decision. Unlike endogenous and exogenous factors, psychological influences are difficult for the selling party to grasp and can therefore hardly be influenced.
No matter how convincing your arguments are, you will no longer reach your customers. In order to influence a purchasing decision in the emotional phase, you need a lot of training and, more importantly, a trust-based customer relationship. Of course, you're wondering how you can build such a customer relationship . Use the advantages of inbound marketing and convince your target group with your content . If you were able to convince potential customers of your know-how with high-quality content, you may still be able to influence them in a targeted manner in the organism phase.
Even in the stimulus phase, the customer is influenced by numerous endogenous factors . Demographic characteristics such as age, origin or gender of a customer are referred to as endogenous factors . The better you and Europe Cell Phone Number List your company know your potential customers, the better you can adapt your advertising and content to their needs. is referred to as exogenous factors . You can control these as you wish and adapt them to your customers. Which customers might be interested in which products or services How can you convince customers of your goods Answer these questions and create a sales process that suits your customers. The emotional phase The stimulus phase is followed by the emotional, so-called organismal phase of a purchase decision. Unlike endogenous and exogenous factors, psychological influences are difficult for the selling party to grasp and can therefore hardly be influenced.
No matter how convincing your arguments are, you will no longer reach your customers. In order to influence a purchasing decision in the emotional phase, you need a lot of training and, more importantly, a trust-based customer relationship. Of course, you're wondering how you can build such a customer relationship . Use the advantages of inbound marketing and convince your target group with your content . If you were able to convince potential customers of your know-how with high-quality content, you may still be able to influence them in a targeted manner in the organism phase.