Post by account_disabled on Oct 21, 2023 3:40:42 GMT -5
A study carried out with more than 2 thousand entrepreneurs revealed very important data: in the year 2022, Consumer Day was the date most used by e-commerce to generate sales and promotions, behind only Black Friday, a known date for boosting sales. sales. Therefore, it is essential that your company is prepared for such an important date. Creating actions for your target audience, understanding their needs and taking advantage of the opportunities that the date offers, is no longer a matter of distinction in the market, but rather an obligation to remain competitive.
Therefore, it is essential that your company is prepared for such an important date. Creating actions for your target audience, understanding their needs and taking advantage of the opportunities that the date offers, is no longer a matter of distinction in the market, but rather an obligation to remain competitive. Consumer Day in numbers According to research carried out by Google , Consumer Day has europe mobile number list established itself as “the Black Friday of the first half of the year” . And this can be proven by statistics, as in 2019, there was a 20% increase in the growth in searches for the term compared to 2018, showing a growing interest among the audience in being able to take advantage of the offers provided on this date. If we take into account that the data presented were collected before the pandemic, the numbers could be even higher. An essential point to understand this movement is the public's need to receive good service, focused on solving their problems. Therefore, a specific day for consumers focuses on protecting the rights of those who buy, fair prices and effective service.
Still according to the same Google survey, respondents listed some decisive factors when making a purchase: Attentive service; Honest promotions and advertisements; Products delivered on time; And they also complemented their opinions with some post-purchase factors, such as ease of exchanging defective products, refunding canceled purchases and refunding undue charges. How to retain Consumer Day customers? Perhaps this is the question asked by 10 out of 10 marketing strategists: how to build customer loyalty on commemorative dates? CM.com presents an alternative in its suite of solutions that can help answer this question: the Mobile Marketing Cloud . When the subject revolves around customer engagement solutions, Mobile Marketing Cloud presents incredible advantages for your company.
Therefore, it is essential that your company is prepared for such an important date. Creating actions for your target audience, understanding their needs and taking advantage of the opportunities that the date offers, is no longer a matter of distinction in the market, but rather an obligation to remain competitive. Consumer Day in numbers According to research carried out by Google , Consumer Day has europe mobile number list established itself as “the Black Friday of the first half of the year” . And this can be proven by statistics, as in 2019, there was a 20% increase in the growth in searches for the term compared to 2018, showing a growing interest among the audience in being able to take advantage of the offers provided on this date. If we take into account that the data presented were collected before the pandemic, the numbers could be even higher. An essential point to understand this movement is the public's need to receive good service, focused on solving their problems. Therefore, a specific day for consumers focuses on protecting the rights of those who buy, fair prices and effective service.
Still according to the same Google survey, respondents listed some decisive factors when making a purchase: Attentive service; Honest promotions and advertisements; Products delivered on time; And they also complemented their opinions with some post-purchase factors, such as ease of exchanging defective products, refunding canceled purchases and refunding undue charges. How to retain Consumer Day customers? Perhaps this is the question asked by 10 out of 10 marketing strategists: how to build customer loyalty on commemorative dates? CM.com presents an alternative in its suite of solutions that can help answer this question: the Mobile Marketing Cloud . When the subject revolves around customer engagement solutions, Mobile Marketing Cloud presents incredible advantages for your company.